DayMark Safety Systems

Challenge:

DayMark Safety Systems is the premiere supplier of food, personal, employee and facility safety products for the foodservice industry. Founded in 1989, it has grown exponentially in sales to over 45 million. Yearly, DayMark Safety Systems attends the National Restaurant Association show, the largest restaurant show in the United States. For the 2011 show, DayMark’s marketing team developed a new game based on ABC’s Minute To Win It. For the live game event, DayMark needed a way to draw crowds and invite people to play, to them move them into the booth for further information.

Solution:

Chris Rogers of Thousand Feet worked with the marketing team and developed a series of eye catching videos and motion graphics that were used for the game. One video explained the game, while two others advertised and drew people in.

Results:

The game launched at NRA 2011 was seen by hundreds, playing over 300 times in the course of 5 days. This helped draw over 100 leads for the company at the show.