DayMark Safety Systems

Challenge:

DayMark Safety Systems is the premiere supplier of food, personal, employee and facility safety products for the foodservice industry. Founded in 1989, it has grown exponentially in sales to over 45 million. Yearly, DayMark Safety Systems attends the National Restaurant Association show, the largest restaurant show in the United States. For the 2010 show, DayMark Safety Systems wanted to build a mobile app that would be the main feature of the show.

Solution:

Chris Rogers of Thousand Feet worked with the Director of Marketing at DayMark Safety Systems to develop a new kitchen safety app called Kitchen iQ. Built over the length of three months, Kitchen iQ provides information to restaurant managers and staff on proper health code information and helpful products to add to the restaurants food safety plan.

Results:

Kitchen iQ launched at the 2010 NRA show and has since seen weekly downloads of over 120 and continues to be used. New features have since been added such as DayMark’s signature label finder.